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Black Book Data Licensing VP Expands Role

LAWRENCEVILLE, Ga. — Black Book’s Jared Kalfus, vice president of Data Licensing, has expanded his role to oversee the company’s Lender Solutions division. He will maintain oversight of the company’s national sales team focused on licensing Black Book data to automotive OEMs, Auctions, VARs, dealerships, marketing companies and others that serve the automotive industry.

With nearly 20 years of experience in the automotive industry, Kalfus has served in a variety of sales and management roles for leading brands. He joined Black Book in June 2012, where he began his tenure as vice president of Automotive Licensing.

“Jared is well known and respected throughout the industry, and his broad automotive experience coupled with his knowledge of data analytics makes him the perfect fit for this role,” said Tom Cross, president of Black Book. “His knowledge in sophisticated data platforms will be of significant benefit to both our automotive and lender customers, who continuously look for profitable portfolio expansion strategies.”


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